01
What WebMCP actually is
The whole idea, without the jargon — what changed, what it is not, and why it arrived now. Start here even if you have never touched AI.
The course & community are open · join today
Soon, nobody will visit your site.
They’ll send an AI assistant instead — and it will only be able to use the sites that are ready for it. WebMCP is the new web standard that makes yours one of them.
This is where you learn how to do it, in plain English. No prior experience with AI required.
$57 a month · cancel any time
Course + community hosted on Skool
Find me a waxed cotton jacket under $200.
yourstore.com
Searched the catalogue
Three under $200. The olive one is $178 and there is one left in medium.
Add it to my cart.
yourstore.com
Added it to the cart
Done — it is in your cart, $178.
An agent-ready shop. It never once looked at the page.
Why now
This has happened to the web twice.
Both times, the businesses that moved early didn’t just keep up. They picked up all the customers the slower ones couldn’t serve.
1995
You needed a website
If customers couldn’t find you online, you slowly stopped existing. Plenty of good businesses waited it out and never recovered.
2007
It had to work on a phone
Same site, new kind of visitor, completely different requirements. The ones who shrugged watched their traffic quietly leave.
Now
It has to work for agents
People are starting to ask an assistant instead of opening a browser. If it can’t use your site, it will quietly recommend one it can.
Being visible to agents is not the same as being usable by them. Right now, almost every site on the internet is the first and not the second.
In plain English
It’s a menu your site hands the assistant.
Instead of leaving an AI assistant to squint at your page and guess, WebMCP lets your site say plainly: here are the things you can do here. Check availability. Search the catalogue. Book the appointment. The assistant picks one and your site does the work — the same work it already does for people.
Every site today
- The assistant takes a picture of your page and tries to work out what everything does.
- It clicks around, gets stuck on a cookie banner, gives up, tells the customer it couldn’t.
- It cannot tell a “cancel” button from a “confirm” one until it has already pressed it.
- Change your design and everything it learned is wrong again.
Your site, after
- You decide exactly what an assistant is allowed to do, and name each one in your own words.
- It asks for the one it needs. Your site answers straight away.
- Everything runs as that customer, signed in as themselves, with your usual rules in place.
- Redesign whenever you like. The menu is what the assistant relies on, not your layout.
A real standard. Being built at the W3C by Google and Microsoft engineers.
Already in browsers. Chrome has begun rolling it out to the public.
Assistant-agnostic. Works the same whichever AI your customer uses.
What you learn
Six modules. One agent-ready site.
Built for site owners, marketers and founders — not just developers. You work on the site you already have, and finish with it working.
02
Why it matters for you
Where agent traffic actually comes from, what it is worth, and the honest cost of deciding to wait another year.
03
Choosing what to offer
The module that decides whether this works: picking the small handful of things an assistant should be able to do on your site, and naming them well.
04
Adding it to your site
Starting on your own machine, where nothing is gated and nothing costs anything, then onto the site you actually run. You adjust code that already works rather than rebuilding anything from scratch.
05
Staying in control
What an assistant should never be allowed to touch, how to make sure it always asks first, and how to sleep at night afterwards. Nobody skips this one.
06
Going live & proving it
Turning it on, testing it with a real assistant, and knowing for certain it worked — not just hoping.
The community
You won’t be doing this alone.
This is brand new territory — there is no ready-made answer waiting for you online yet. So the modules come with a working group of people doing the same thing to their own sites at the same time.
Everything lives in one place on Skool: the six modules, the working demo sites you drive with your own assistant, and the room where you ask when something does not behave.
Join the communityInside the community
- The six modules, at your own pace
- Three working demo sites — a hotel, a pizza shop and a clothing store — you drive with a real AI assistant
- A room to ask when something misbehaves
- Updates as the standard moves — it is still changing
- Coming soon: a WordPress plugin that does the install for you
Who runs the room
Noel Tovey-Grindlay
Founder, Clyde · Co-host, AI Automations for Business
Noel builds agent systems for a living. He’s the founder of Clyde, a multi-agent orchestration platform, and runs an AI strategy and automation consultancy helping businesses get agents into real workflows rather than demos.
He’s shipped AI products end to end, including Clyde and Takeoff, an AI estimating tool for construction. He co-hosts the AI Automations for Business podcast, talking to people doing this work in production rather than theorising about it.
He is also the one answering in the community — so the person who wrote the modules is the person who replies when yours does not work.
He built this site on WebMCP, hit every wall in the process, and wrote the course he wishes had existed. Everything he teaches here he’s shipped himself.
Practise what we teach
This page is agent-ready too.
Open this site in a browser that supports WebMCP and ask your assistant about the course. It will not read the page — it will ask the page. Here is everything we let it do.
Tell me about the course
What it covers, who it is for, what it costs and where to join — answered by the site itself, always current.
What is in the six modules
The full outline, or any single module, straight from the page a visitor reads — so it can never quote something out of date.
Answer a question about it
Matches what someone asks to the answers published here, rather than guessing at it or making something up.
Check a website for me
Give it any address and it runs the checker below — the same one you can use yourself — and reads back what that site offers an agent today.
Check your own site · free, no signup
Has yours got any tools yet?
Put your address in below. We fetch the page the way an agent’s crawler would, read what it finds, and tell you which tools your site offers an assistant today — and which ones it obviously ought to.
Join
The doors are open.
There is no cohort to wait for and no start date to put in the diary. You join, the six modules are sitting there the same day, and the site you turned up with can be agent-ready by the end of the week.
- Everything unlocked the moment you are in — no drip-feed
- People doing this to their own sites right now, not an archive of old posts
- $57 a month. Cancel any time, no contract, nothing waiting to be upsold.
Join WebMCP Academy
$57 a month · cancel any time · hosted on Skool
- The six modules, at your own pace
- Three working demo sites you drive with a real assistant
- A room to ask in when something misbehaves
- Updates as the standard moves — it is still changing
Opens Skool in a new tab, where the course lives.
Questions
What people ask first.
Do I need to be a developer?
No. You need to be able to add one line to your site’s settings — or have whoever looks after it do that bit. We show you exactly what goes where. The genuinely hard part of this course isn’t technical anyway: it is deciding what your site should let an assistant do, and that is a decision about your business, not your website.
Will this work on my website platform?
It comes down to whether your platform lets you add a line of code to your pages, and that varies more than it should. Wide open: self-hosted WordPress, Shopify (the theme code editor is on every plan), and anything custom or static. Needs a paid plan: Squarespace, Wix, Webflow and WordPress.com all put custom code behind a subscription — worth checking yours before you count on it. Either way you do not need to buy anything to take the course: module 04 starts on your own machine, where nothing is gated, and moves to your live site once it works.
Isn’t it too early to bother with this?
Early is the entire point. Chrome has already begun shipping it, and the part that takes real thought — working out which things your site should offer an assistant, and which it absolutely should not — does not change when the standard settles. Do that thinking now and switching it on later is the easy half.
Will an AI be able to break something on my site?
Only if you let it, which is why module 05 exists. You choose every single thing an assistant is allowed to do — it can do nothing you have not deliberately offered, it acts as the customer who is already signed in, and anything consequential asks that person first.
I added tools and nothing happens. Why?
Almost always the origin trial. Until WebMCP ships on by default, Chrome needs a free token from Google before it will run your tools for anyone who is not you — without one they work on your own machine behind a flag and nowhere else, and when a token expires everything stops with no error anywhere. After that it is HTTPS, which the API simply does not exist without, and then Origin-Agent-Cluster: ?0, a header that asks for the one arrangement WebMCP refuses to run in. The checker above tests all of it on your site in a few seconds.
What does it cost, and is it open?
It is open now, on Skool, at $57 a month. There is no cohort to wait for — you join and all six modules are there the same day, along with the demo sites and the room to ask in. Cancel whenever you like.
Being early is the whole advantage.
Before long every site will do this. Today it is a reason to pick you over the one that hasn’t.
Join the community